Hello.
My name is Heidi Cabrera. I am a graphic designer, photographer and illustrator based in Santa Clarita, CA. My professional experience lie in developing identities, branding, marketing and promotional solutions for print, digital, social, web, and video mediums. I have worked within a creative agency environment in mostly the beauty, fashion and lifestyle industry for 10+ years. I know all the ins and outs about pre-production to post-production.
Some of my strongest skills lie in photo editing, photography and creating vector illustrations that translate into visual narratives. I am the kind of designer that designs based on a conceptual foundation. I like to be bold with type and color yet minimal and effective with communicating content. I am also an artisan at heart, always looking for a way to create something with craftiness in mind.
Additionally, I am a creative problem solver. I like to focus on how to make the design better by thinking critically and strategizing a plan to find solutions. I also feel it is very important to be organized and pay attention to the details to work efficiently. With my design background I feel I have a strong foundation to be adaptable in any situation. I collaborate well with others creating a concepts we are all proud of. That is all about me. I would love for you to learn more about me in person.
EXPERIENCE
EXPERIENCE
Self-employed
Santa Clarita, CA
01.2021 - Current Freelance Graphic Designer
Designed creative branded social media content for a stylist app named “The Wishi.” Produced branded content for “SLAM,” a sports agency. Delivered production-ready packaging files for “EQUILIBRE,” an activewear brand. Developed Squarespace website for a local loan officer. Additionally, I am currently working on post-production retouch and color balance for “St. James.”
Graphic Designer 10.2012 - 01.2021 2017-2020 Art Director
Collaborated in developing seasonal campaigns and delivered paid media content for luxury, sports, lifestyle, fashion, and retail industries such as UGG Australia. Post-production work involved retouching, color balancing, image compositing, designing look books, creating social media content, and creating print and digital publication-ready advertisements i.e. billboards, OOH, barricades, trolley bus ads, airport terminal ads, web banners, login skins, and mobile/tablet platforms. In addition, I assisted the Creative Director develop concepts for marketing and advertising strategies.
Notable Clients: Deckers UGG, The Wishi, Hollywood & Highland, Fig at 7th, Montclair Place
HDF-LA
Los Angeles, CA
In-House Designer 09.2011 - 06.2012
Designed all in-house marketing materials for airbrush makeup kits. In addition, I designed interactive and print collateral for trade shows, including large scale Truss banners. I designed graphic elements for video, developed set designs, developed web pages, designed email promotions and all other elements for web.
Dinair Airbrush Makeup Inc.
North Hollywood, CA
Sargent & Berman
West Los Angeles, CA
03.2011 - 08.2011 Freelance per project basis
Worked closely with the Senior Designer and Creative Director to execute designs for various website projects. Responsibilities included retouching, organizing web templates, creating web elements and developing brand guidelines.
***Please contact me for full resume details.
Otis College of Art + Design
May 2008
BFA in Graphic Design
Software
Adobe Photoshop, Illustrator, InDesign, CANVA, Acrobat Pro, Bridge, Lightroom, Capture One, Microsoft Works, Adobe Numbers and Pages.
Other Capabilities
MAC Proficient
Strong Retouch and Editing skills
Strong Vector Illustration skills
Strong organizational and time-management skills
Drawing and Painting skills
Knowledge of Squarespace websites
Product and Lifestyle Photography
Bilingual in English and Spanish